Greenvines Yoga Collaboration - Skincare Trial Campaign

Objective The Challenge & Objective

Greenvines sought to reach health-conscious consumers who appreciate natural, minimalist approaches to self-care. The yoga community represented an ideal audience, as practitioners often value simplicity, natural ingredients, and holistic wellness in all aspects of their lives.

• Introduce minimalist skincare philosophy to yoga practitioners
• Provide free serum samples for students to experience
• Align natural skincare with yoga's philosophy of simplicity
• Create brand awareness among wellness-focused consumers

Our Solution What We Delivered

Students attending classes at Tapas Yoga Studio could receive complimentary Greenvines skincare serum samples. The campaign emphasized the connection between yoga philosophy and skincare - both encourage us to embrace simplicity and let go of excess for better results.

Results Outcomes & Impact

The skincare trial campaign resonated well with yoga students who appreciated the philosophical alignment between yoga practice and Greenvines' minimalist approach. The partnership successfully introduced natural skincare to a receptive audience and demonstrated how wellness extends beyond physical practice to encompass holistic self-care.